Course title(Chinese)
Course title(English)
Credit（s）
Hours
Prerequisites
Purpose
Design management is aninter-discipline that is using the basic principles and research methods of management to analyze and reconstruct the design behavior of people to make them more reasonable and efficient. Since thetarget learner aregraduate studentsmajoringinart and design,combined with the relevant basic knowledge,the course focuses mainly on how to organize design resources, and achieve brand differentiation effectively through design management. Specifically, it includes the design organization of various touch points of the brand, and the organization and analysis of the touch points of the service design related to the brand.
In terms of teaching methods, the course is divided into two parts: about 50% of the class time introduces the main knowledge of design management, research trends, and is supplemented by case study analysis. 50% of the time allows students to choose research topics freely , conduct research on the subject, and make it possible to learn to act as an analyst and manager of different formative design resources in the subject, experience the performance, value, and significance of the design management, and communicate with teachers and classmates through research reports, course papers, etc. Finally, the teacher inspires further thinking through summing up and commenting.
About this course
Mainly includingthe following fiveparts：
Chapter 1, Concepts andgeneral historyof Design Management
Chapter 2, Branding and Marketing1: Design Management and Consumer Psychology
Chapter 3, Branding and Marketing2: Differentiation through Design Management
Chapter 4. Service Design: Design ManagementorientedInnovation
Chapter 5, Management ofTouchPoints for Brandingand Service Design
Bibliography
Basic design management ,[UK]Catherine Best, Hua Jing Yong, 2009
ManagingtheDesignProcess- Concept development,[US] Terry Lee Stone, Chen Suning , 2012
Design Management:Using Design Build Brand Value and Corporate Innovation[France] Borita Boya et al.,Fan Leming et al., 2011
Design Management --Corporation’sProductsIdentityDesign,Hua Jing Yong, Beijing Institute of TechnologyPress, 2007
The Design Agenda Guide to Successful Design Management，[US] RachelCooperet al. Liu Jikun translation, 2012
Service design, Luo Shijian, Zhu Shangshang, 2011
ServiceTouchPoints, Deng Chenglian, "Decoration", 2010.6
