Course Code
Credit
Credit Hour
Semester
Course Introduction
The content of the course Consumer Behavior and Internet Marketing mainly revolves around consumers. In addition to discussing the purchase behavior itself, we will also learn about the ownership and existence of goods. A comprehensive knowledge system covering psychology, sociology, marketing, economics and other disciplines. To cultivate students' ability to gain insight into consumers and the market, to understand what factors affect consumers' judgment, what unprecedented factors will affect consumers' decisions under the emerging macro background, and how to adapt to the changes in the commodity market brought about by the new technological revolution. Classroom teaching combines theories with cases to help students build a systematic knowledge system of consumer behavior and digital marketing. The content is close to life, from shallow to deep, covering from points to aspects.
