Credit
Course Introduction
This course is designed to basic level students with package design and fundamental brand design. The course content will consist of the packaging design process, brand identity, packaging structure, marketing, and the real designing process with old store in Changsha. Students completing the course will design, critique, analysis, construct, integrate package design practices and technologies
related to:
• the basic principles of Packaging design
• brand identity design and packaging design
• package structure
• package manufacturing with real practice
• basic visual communication design
